Alberta-British Columbia Seed Growers Welcomes Adrienne Herron as General Manager
April 21, 2026 (Okotoks, AB) — The Alberta-British Columbia Seed Growers (ABCSG) is pleased to announce the appointment of Adrienne Herron as its new General Manager, effective May 4, 2026. Herron succeeds Kelly Chambers, who will retire on May 29, 2026, following a successful tenure leading the organization.
“I am very excited to join ABCSG and to work alongside such a dedicated group of members,” said Herron. “I look forward to building strong relationships and supporting the organization in advancing the interests of seed growers while promoting innovation and sustainability across the sector.”
Herron brings extensive experience in agriculture and producer engagement. Raised on a mixed farm in British Columbia’s North Peace region, she holds both a Bachelor of Science in Sustainable Agricultural Systems and a Master of Agricultural Science from the University of Alberta and is a Professional Agrologist. She previously spent over 13 years with Alberta Agriculture and most recently served as the Knowledge Translation and Transfer Lead with the Alberta AgriSystems Living Lab, where she focused on connecting research with on-farm practices. Herron lives in Red Deer County on a cattle seedstock operation.
ABCSG President Sarah Weigum welcomed Herron to the organization, highlighting the value of her experience and leadership.
“Adrienne’s deep understanding of agriculture, combined with her experience in research collaboration and producer engagement, makes her an excellent fit for ABCSG,” said Weigum. “Her leadership will help strengthen our ability to support seed growers, advocate for the industry, and continue delivering programs and services that enhance the quality and competitiveness of seed production in Alberta and British Columbia.”
Weigum also acknowledged the contributions of outgoing Executive Director Kelly Chambers.
“On behalf of the Board and our members, we extend our sincere thanks to Kelly for her dedication and leadership,” Weigum added. “Her commitment to the organization has helped position ABCSG for continued success, and we wish her all the best in her retirement.”
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The Alberta-British Columbia Seed Growers represents seed growers across the region, working to support the production of high-quality seed, advocate on behalf of members, and foster innovation and sustainability within the seed industry.
Contact:
Kelly Chambers
Executive Director
Alberta-British Columbia Seed Growers
c. 403.325.0081
kelly@abcseedgrowers.ca
https://abcseedgrowers.ca/
