Cole’s Ag launches news release distribution platform

Newsline offers tailored services for agricultural communicators in Canada

Oct. 19, 2023 (Calgary, AB) – Cole’s Ag Communications (Cole’s Ag) is proud to present Newsline, an innovative, online newswire service designed for Canadian agriculture. With an emphasis on precision and metrics-driven accessibility, Newsline offers a dedicated platform for news release distribution to help agricultural professionals amplify their message and reach their audience.

“I’ve always believed in the power of storytelling, especially in Canadian agriculture,” says Cole Christensen, president of Cole’s Ag. “Newsline gives farmer-led organizations, research associations and agri-businesses the platform to share their stories authentically.”

This is a critical time for Canadian agriculture and industry stakeholders need to know their messages are being received and amplified. Sharing important news and maintaining a connection with the media is crucial to impacting change and communicating directly with farmers. By embracing this ethos, Newsline will serve as an essential link between Canadian agriculture and the media, ensuring valuable stories and perspectives are heard.

Through a dedicated research team and a consistently updated media list, Newsline will specialize in directing agriculture news to relevant outlets, ensuring timely and precise uptake of information. 

“Cole’s Ag has always been driven by metrics and results, and Newsline will be no different,” Christensen says. “If you put a release out from our platform, you will know how effective it was – right away.”

Newsline will also showcase this vital industry information through a news release and article library. The LineUp content hub will feature the latest releases and articles as they are distributed and provide a central location for the agriculture sector and media professionals to stay informed and up to date.

Cole’s Ag, a leader in Canadian agricultural communication, collaborates closely with provincial and national agricultural organizations to highlight and celebrate the sector. With a commitment to excellence and a passion for effective communications, Coles Ag continues to set the standard in agricultural communication.

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For media inquiries, please contact:

Hayley Stacey
National Strategic Communications Lead

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