Late-stage amendment to Bill C-234 disappoints Canadian agriculture, ACA urges swift action in the House

Dec. 6, 2023 (Ottawa, ON) – The Agriculture Carbon Alliance (ACA) expresses profound disappointment following the Senate’s recent adoption of a previously rejected amendment to Bill C-234, an Act to Amend the Greenhouse Gas Pollution Pricing Act

After weeks of procedural delays, marked by the re-introduction of amendments that were already debated and defeated and repeated adjournments, Senators voted 40-39 in favour of an amendment previously rejected by both the House of Commons Standing Committee on Agriculture and Agri-Food as well as the whole Senate at report stage.

“While the Senate is supposed to be the chamber for sober second thought, Canadian farmers are bearing the brunt of political delays driven by partisan interests,” says Dave Carey, co-chair of ACA. “The reintroduction of a previously defeated amendment weeks later is unprecedented. Seeing this outcome at such a late stage is profoundly disappointing.”

The narrowly passed amendment effectively restricts the exemption to grain drying, removing the proposed exemption for heating barns, greenhouses and structures used to grow food. This means that hundreds of thousands of farmers, growers and ranchers will be left behind and won’t receive much-needed financial relief at a time when they need it most. 

ACA is also very disappointed that several supportive Senators were not in the chamber to vote against what amounts to a procedural amendment. 

Bill C-234 seeks crucial exemptions from carbon pricing for propane and natural gas, vital for grain drying and heating due to the lack of viable fuel alternatives. Scalable and accessible technology that could offer alternatives is still years away. In the absence of such solutions, carbon pricing worsens financial strain and steers capital away from crucial efficiency investments.

“If the government is truly concerned about supporting a sustainable Canadian food system that people can count on, then they need to enact practical policies that benefit all Canadians,” adds Scott Ross, co-chair of ACA. “Farmers are seeing historic levels of debt and costs that continue to rise. Expecting producers to pay tens of thousands of dollars in carbon pricing annually will only delay investments in sustainability while waiting for technology to catch up. This is not a workable solution.” 

Bill C-234 passed the House of Commons in March with support from all Conservative, New Democrat, Bloc and Green MPs, along with a few Liberals. In the prior Parliament, MP Phillip Lawrence’s Private Members’ Bill C-206 and retired Senator Dianne Griffin’s S-215 aimed to secure natural gas and propane exemptions under the Greenhouse Gas Pollution Pricing Act for farming activities. Bill C-206 made it to the Senate but died on the Order Paper when the 2021 general election was called.

“Members of Parliament face a critical opportunity to not only support farmers and ranchers but rural communities and food affordability,” emphasizes Carey. “We urge them to stand by their decision and prioritize the best interests of all Canadians by maintaining the bill in its original form and passing it without further delays.”

The amended bill will now be voted on at third reading. If passed the legislation returns to the House of Commons, where its fate remains uncertain. The ACA urges all members of Parliament to swiftly restore the bill to its original form, as passed by the House.

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For media inquiries, please contact:

Hayley Stacey
Hayley@colesag.com
Communications Lead
204-804-3333

ACA is a national coalition of 16 farm organizations committed to meaningful and collaborative dialogue with the federal government around carbon pricing. Our membership encompasses all major agriculture commodities and represents 190,000 farm businesses that steward 62 million hectares. Canada’s farmers are the heart of our agri-food value chain, which contributes $135 billion annually and provides one in nine Canadian jobs.

Our members include Canadian Canola Growers Association, Canadian Federation of Agriculture, Canadian Cattle Association, Grain Growers of Canada, Canadian Pork Council, Chicken Farmers of Canada, Turkey Farmers of Canada, Fruit and Vegetable Growers of Canada, Canadian Hatching Egg Producers, Canadian Forage and Grassland Association, the National Sheep Network, National Cattle Feeders’ Association, Dairy Farmers of Canada, Canadian Seed Growers’ Association, Mushrooms Canada and Canadian Nursery Landscape Association. 

Grain Growers of Canada express deep disappointment as Senate amends Bill C-234

Dec. 6, 2023 (Ottawa, ON) – The Grain Growers of Canada (GGC) express deep disappointment following the Senate’s rejection of Bill C-234, an Act to Amend the Greenhouse Gas Pollution Pricing Act, which sought to exempt propane and natural gas from carbon pricing for on-farm activities.

“We look to the Senate for sober second thought, but not to reject the will of the House of Commons,” says GGC executive director Kyle Larkin. 

“Members of Parliament from every political party passed C-234 in the House due to the fact that no viable alternatives exist for the use of propane and natural gas for on-farm activities. We are deeply disappointed that the Senate amended the legislation, sending it back to the House of Commons where its status will be unclear.” 

Bill C-234 aims to provide farmers with an exemption from carbon pricing on propane and natural gas, essential for vital farming processes such as drying grain and heating and cooling barns and growing structures. The costs associated with innovation and current technology are substantial, and presently, there are no viable alternative fuel sources available. This legislation would have restored working capital for farmers, enabling them to invest in emerging technologies that would reduce carbon emissions while also meeting the escalating global demand for food.

“The spirit of carbon pricing is to encourage behavioural change,” Larkin adds. “The amending of C-234 leaves farmers with this continued unjust taxation, impeding their ability to invest in technologies and practices that will help them meet our sustainability goals and global demand.”

Similar legislation had been circulated for years but never passed due to the proroguing of Parliament. The amending of Bill C-234 at this stage is profoundly disappointing for both farmers and the industry, who have long advocated for this essential legislation.

“C-234 has been years in the making, while grain farmers across Canada have unfairly had to pay this tax without any way of avoiding it. We are now asking Members of Parliament to debate and pass the bill unamended as soon as possible. It’s time for the government to give our food producers a well-deserved break,” concluded Larkin.

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For media inquiries, contact: 

Hayley Stacey
Hayley@colesag.com
Communications Lead
204-804-3333

CMBTC publishes 2024-25 Recommended Malting Barley Varieties List, including market insights and trends


Nov. 23, 2023 (Winnipeg, MB) – The Canadian Malting Barley Technical Centre (CMBTC) has published its 2024 – 2025 list of recommended malting barley varieties. The guide offers producers and industry insights into preferred varieties based on agronomics, quality and market demand. 

The 2024-25 list contains five main varieties: AAC Synergy, CDC Copeland, AAC Connect, CDC Fraser and for the first time CDC Churchill. 

As a top global exporter of malting barley and processed malt, Canada is recognized for its high-quality varieties and consistent performance in processing. Newer varieties such as AAC Connect and CDC Fraser are steadily gaining acceptance in the malting and brewing industries, although the process takes time, says Peter Watts, Managing Director at the CMBTC.  “End users want assurance that any new variety introduced into their operations will align with their process and end-product. Brewers are very conscious of quality due to its direct impact on efficiencies and end-use characteristics including sensory attributes”.

“With improved agronomics and disease resistance, new varieties have proven themselves to be high performers in Canadian fields, driving increased area. But there must be matching supply and demand,” says Jon White, CMBTC Board chair. “It’s the classic chicken or egg scenario—insufficient supply makes it challenging to source and sell enough quantities to international customers at a cost-effective rate. Yet, for producers to expand adoption, they want to ensure there is a market.”

As a result, the CMBTC works closely with end-users to test new varieties at a micro, pilot and production scale. “We provide comprehensive quality and performance data, supply samples and even facilitate commercial trials with new varieties in our export markets to expedite acceptance” says Watts.

Canada’s premium value proposition is maintained by high standards that underpin the production of top-quality barley. It is recommended that producers use certified seed to maintain varietal purity and to help ensure their barley is selected for malt. Meeting that minimum 95 per cent purity requirement threshold is critical as maltsters process batches consisting of single barley varieties to ensure consistent and high quality.

This year’s list also contains changes that provide additional information detailing the demand differences between domestic and international categories. Newer varieties tend to be adopted more quickly in the domestic malting industry, whereas older varieties may be phased out sooner compared with international markets. The breakout endeavours to give producers a better understanding of the marketplace. 

“Given the growing market acceptance of our new varieties and their improved agronomics, I would encourage producers who plan to grow barley in 2024 to consider a new malt variety if they have not already,” says Watts.  

All varieties on the list are registered with the Canadian Food Inspection Agency and are designated by the Canadian Grain Commission as malting varieties. 

View the CMBTC 2023-24 Recommended Malting Barley Varieties list

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For more information

Peter Watts, Managing Director, CMBTC
Phone: 204-983-1981 Email: pwatts@cmbtc.com

About the CMBTC – Founded in 2000, the CMBTC is a national, independent, member-based, non-profit association that combines technical services, market development, support for the Canadian barley value chain, customer relations and advocacy for Canada’s barley industry in a model that maximizes the opportunity to grow Canada’s markets for barley and malt and to create value.

Senate rejection of amendment to Bill C-234 is a big win for Canadian agriculture

ACA urges swift passage of this crucial legislation into law

Nov. 8, 2023 (Ottawa, ON) – The Agriculture Carbon Alliance (ACA) commends the Senate of Canada for rejecting an amendment to Bill C-234 and preserving provisions for heating barns, greenhouses and food growing structures. 

ACA now urges the Senate to promptly pass the bill at the third reading, emphasizes ACA Co-Chair Dave Carey. 

“This legislation is a lifeline,” Carey says. “Paying tens of thousands of dollars in carbon pricing annually while waiting for technology to catch up is not a reasonable solution for Canadian farmers. Bill C-234 serves as a practical solution that will put capital back in the hands of farmers so they can continue to do what they do best – feed a growing and hungry world.”

“Relentless pressure from carbon pricing on those necessary farm practices that do not have viable alternatives threatens farmers’ competitiveness and plans to invest in the future of their operations”, adds Scott Ross, fellow co-chair of ACA.

“With no other way to keep the lights on and the cold away, carbon pricing places an undue burden on our country’s producers. This has far-reaching effects, not only on productivity, but also on food security and the adoption of available efficiencies.”

ACA expresses gratitude to Senators who supported Canadian agriculture by voting against the C-234 amendment. Sponsored by Senator David Wells in the Senate, the Bill provides a vital exemption for necessary farm practices utilizing natural gas and propane including irrigation, grain preparation, and heating of barns, greenhouses, and other growing structures.

“The rejected amendment would have denied financial relief to tens of thousands of hardworking livestock producers, greenhouse growers, and farmers while placing undue pressure on their livelihoods and our food security,” Carey adds. “We want to thank Senator Wells and the Senators who championed the preservation of this legislation.”

Over the past two weeks, more than 1,300 farmers and industry partners raised their voice in support of this legislation through a letter writing campaign developed by ACA. Bill C-234 is scheduled for third reading on Thursday, November 9, 2023. ACA urges Senators to swiftly pass this legislation at third reading. Canadian farmers have waited too long for essential support they urgently need.

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For media inquiries, please contact:

Hayley Stacey
Hayley@colesag.com
Communications Lead
204-804-3333

ACA is a national coalition of 15 farm organizations committed to meaningful and collaborative dialogue with the federal government around carbon pricing. Our membership encompasses all major agriculture commodities and represents 190,000 farm businesses that steward 62 million hectares. Canada’s farmers are the heart of our agri-food value chain, which contributes $135 billion annually and provides one in nine Canadian jobs.

Our members include Canadian Canola Growers Association, Canadian Federation of Agriculture, Canadian Cattle Association, Grain Growers of Canada, Canadian Pork Council, Chicken Farmers of Canada, Turkey Farmers of Canada, Fruit and Vegetable Growers of Canada, Canadian Hatching Egg Producers, Canadian Forage and Grassland Association, the National Sheep Network, National Cattle Feeders’ Association, Dairy Farmers of Canada, Canadian Seed Growers’ Association, Mushrooms Canada and Canadian Nursery Landscape Association.

#ChoisirSemenceCertifiee : Habiliter les agriculteurs grâce à la valeur de la semence certifiée

Le 1 novembre 2023 (Ottawa (Ont.) – L’Association canadienne des producteurs de semences (ACPS) a lancé fièrement sa campagne #ChoisirSemenceCertifiee qui illustre l’importance de la semence certifiée canadienne, les raisons pour lesquelles la semence certifiée fait une différence et qui incite les agriculteurs, les transformateurs de produits alimentaires et les consommateurs à choisir la semence certifiée pour obtenir des résultats de qualité. 

Cette campagne s’appuie sur un site Web qui sert de trésor d’informations. Il est divisé en sections qui traitent des nuances liées à la semence certifiée – sa valeur, sa qualité, son assurance d’identité, sa traçabilité et sa fiabilité.

Mettant en vedette des vidéos sincères et convaincantes d’intervenants et de producteurs de semences canadiens, leurs points de vue, leurs expériences authentiques et leur passion constituent l’essentiel de la campagne, amplifiant le message destiné aux agriculteurs, soit de choisir la semence certifiée. 

Alors que le milieu agricole mondial devient de plus en plus concurrentiel et exigeant, il est essentiel de mettre en lumière les nombreux avantages de la semence certifiée ainsi que la force du processus de certification des semences du Canada. La campagne #ChoisirSemenceCertifiee habilite les agriculteurs à prendre des décisions éclairées au sujet des semences qu’ils choisissent d’utiliser, démontre aux transformateurs et aux fabricants de produits alimentaires que les ingrédients de qualité produits à partir de la semence certifiée sont le fondement d’aliments de qualité, et que lorsque que vous optez de #ChoisirSemenceCertifiee, vous obtenez une semence de la plus haute qualité, à identité assurée et vérifiée par une tierce partie afin de vous mettre sur la voie du succès.

Pour en apprendre davantage au sujet de #ChoisirSemenceCertifiee, veuillez consulter le site choisirsemencecertifiée.ca, puisque tout commence par une semence.

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Au sujet de l’ACPS

L’Association canadienne des producteurs de semences (ACPS) est l’organisation nationale de normes et de certification qui assure l’intégrité variétale des cultures de semences pour le système de certification des semences du Canada. Depuis 1904, l’organisation sans but lucratif défend les intérêts des producteurs de semences canadiens. L’ACPS représente 3 200 membres répartis dans neuf provinces et sept filiales régionales au pays. Apprenez-en davantage à seedgrowers.ca

Pour les demandes médiatiques, veuillez communiquer avec :

Tania Calverley, gestionnaire, Communications et mobilisation

(613) 236-0497, poste 229 tcalverley@seedgrowers.ca

#ChooseCertifiedSeed: Empowering Farmers Through the Value of Certified Seed

November 1, 2023 (Ottawa, ON) – The Canadian Seed Growers’ Association (CSGA) has proudly launched its #ChooseCertifiedSeed campaign, highlighting the importance of Canadian Certified seed, why Certified seed makes a difference, and compelling farmers, food processors, and consumers to choose Certified seed for quality results.

The campaign is grounded by a website that serves as a treasure trove of information divided into sections that delve into the nuances of Certified seed – its value, quality, identity assurance, traceability and trustworthiness.

Featuring heartfelt and compelling videos from Canadian seed growers and stakeholders, their perspectives, genuine experiences, and passion form the essence of the campaign amplifying the message to farmers to choose Certified seed.

As the global agricultural landscape becomes increasingly competitive and demanding, it’s crucial to highlight the many benefits of Certified seed and the strength of the Canadian seed certification process. The #ChooseCertifiedSeed campaign empowers farmers to make informed decisions on the seed they choose to plant, demonstrates to food processors and manufacturers that using quality ingredients produced from Certified seed is the foundation for quality food, and that when you #ChooseCertifiedSeed, it’s the highest quality, identity-assured, third-party verified seed to set you up for success.

To learn more about #ChooseCertifiedSeed, please visit choosecertifiedseed.ca because it all starts with seed.

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About CSGA
The Canadian Seed Growers’ Association (CSGA) is the national standards and certification organization assuring seed crop varietal integrity for Canada’s seed certification system. The not-for-profit organization has championed the interests of Canadian seed growers since 1904. CSGA represents 3,200 members in nine provinces and seven regional Branches across Canada. Learn more at seedgrowers.ca.


For media inquiries, please contact:
Tania Calverley, Communications and Engagement Manager
(613) 236-0497, ext. 229 tcalverley@seedgrowers.ca

SaskCanola launches texting service


Re-released: October 30, 2023 – SaskCanola is excited to announce the launch of its new communications platform – an interactive texting service!

The addition of this platform aims to enhance efforts to communicate more directly with our membership about the ongoing, multi-pronged ways our Commission is providing value to farmers by sharing real-time, customized updates. 

Farmers who subscribe can expect to receive: 

  • a weekly oilseeds market outlook report (SaskCanola invests in a market analyst that provides a weekly update on domestic and global influences on canola market prices)
  • Canola Watch, a weekly (during the growing season) canola production newsletter
  • plus event notices and urgent news/alerts

Farmers will also be able to engage directly with the SaskCanola team by texting our dedicated number to initiate a two-way conversation.

“Our intention with launching this new texting service is to provide farmers with timely information that empowers them to make informed decisions to optimize their farm businesses,” shares Tracy Broughton, SaskCanola’s Executive Director.

To subscribe, text keyword SASKCANOLA to 1-877-241-7044.

By texting SaskCanola, you agree to receive promotional messages from SaskCanola sent via an autodialer. This subscription is not a condition of any service. Estimated 10 messages/month. Message & data rates may apply. Reply STOP to unsubscribe or HELP for help. Terms and Privacy Policy can be found at saskcanola.com/privacy-policy

For more information, contact:
Ellen Grueter, Communications Manager
egrueter@saskcanola.com
(306) 975-0262
This release was originally issued on Oct. 10, 2023.

Agriculture Carbon Alliance urges Senators to support Canadian farmers by restoring Bill C-234 to its original form



Oct. 25, 2023 (Ottawa, ON) – The Agriculture Carbon Alliance (ACA) urgently calls on all Senators to defeat the Senate Standing Committee on Agriculture and Forestry’s (AGFO) proposed amendment to remove heating and cooling of barns, greenhouses and other food growing structures from Bill C-234, An Act to amend the Greenhouse Gas Pollution Pricing Act.

ACA, representing 190,000 farm families from coast-to-coast, expresses profound disappointment at AGFO’s decision to adopt this amendment and urges the Senate to restore Bill C-234 to its original form, as passed in the House of Commons.

“C-234, in its original form, recognizes the industry’s widespread lack of viable fuel alternatives,” states Dave Carey, Co-Chair of ACA. “Adopting this amendment establishes an unjust precedent within the industry. Our farmers, ranchers and growers pay tens of thousands of dollars in carbon pricing annually, and it takes time for the needed infrastructure to be built and emerging alternative technology to be scaled up and be readily available to all farmers at a reasonable price.”

Scott Ross, ACA’s Co-Chair, says the consequences of the amendment could be far-reaching for poultry, egg, cattle, dairy, pork, sheep, fruit and vegetable and mushroom growers. 

“In the absence of viable alternatives, this amendment doesn’t just impact farmers’ competitiveness, it jeopardizes our future sustainability and efficiency. Continuous carbon pricing without viable alternatives for essential farm practices diverts funds from critical investments in innovation that drive efficiency,” he says.

“We’re burdening ranchers and growers with punitive taxes, sometimes reaching tens of thousands of dollars, limiting their ability to adopt technology. Further delays in passing Bill C-234 could indefinitely stall progress, hindering our farmers who have waited far too long for this crucial support.”

ACA is deeply concerned this amendment will dramatically change the scope, spirit and intent of the bill, as passed by the House of Commons. This violates typical Senate practices as was acknowledged by some members of the AGFO committee during clause-by-clause review. Furthermore, the amendments were deemed inadmissible by the Chair of the AGFO committee, who ruled it out of order.

Witnesses during AGFO committee proceedings underlined that emerging technologies that would provide alternatives are at least eight years away from commercial viability. C-234 includes a sunset clause to revaluate its context in eight years, ensuring justification for such an exemption. ACA commends Senators for rejecting an amendment aimed at shortening C-234’s sunset clause from eight years to three years.

To safeguard the profitability and sustainability of farmers, as well as to defend our food production and food sovereignty, ACA urges all Senators to reject the AGFO committee’s amendment and uphold the integrity of Bill C-234.

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For media inquiries, please contact:
Hayley Stacey
Hayley@colesag.com
Communications Lead
204-804-3333

ACA is a national coalition of 15 farm organizations committed to meaningful and collaborative dialogue with the federal government around carbon pricing. Our membership encompasses all major agriculture commodities and represents 190,000 farm businesses that steward 62 million hectares. Canada’s farmers are the heart of our agri-food value chain, which contributes $135 billion annually and provides one in nine Canadian jobs.

Our members include Canadian Canola Growers Association, Canadian Federation of Agriculture, Canadian Cattle Association, Grain Growers of Canada, Canadian Pork Council, Chicken Farmers of Canada, Turkey Farmers of Canada, Fruit and Vegetable Growers of Canada, Canadian Hatching Egg Producers, Canadian Forage and Grassland Association, the National Sheep Network, National Cattle Feeders’ Association, Dairy Farmers of Canada, Canadian Seed Growers’ Association, and Mushrooms Canada.

Cole’s Ag met en place une plateforme de diffusion de communiqués de presse

Le 19 octobre 2023 (Calgary, AB) – Cole’s Ag Communications (Cole’s Ag) est fière de présenter Newsline, un service de fil de presse en ligne novateur conçu pour l’agriculture canadienne. En mettant l’accent sur la précision et l’accessibilité basée sur des mesures, Newsline offre une plateforme dédiée à la distribution de communiqués de presse afin d’aider les professionnels de l’agriculture à diffuser leur message et à joindre leur public.

« J’ai toujours cru au pouvoir de raconter des expériences, en particulier dans le domaine de l’agriculture canadienne », a dit Cole Christensen, président de Cole’s Ag. « Newsline donne aux organismes dirigés par des producteurs, aux associations de recherche et aux entreprises agroalimentaires la plateforme nécessaire pour raconter leurs histoires de façon authentique. »

L’agriculture canadienne traverse une période importante et les acteurs du secteur ont besoin de savoir que leurs messages sont reçus et entendus. La diffusion de nouvelles importantes et le maintien d’un lien avec les médias sont essentiels pour influencer le changement et communiquer directement avec les producteurs. En adoptant cette philosophie, Newsline servira de lien essentiel entre l’agriculture canadienne et les médias, en veillant à ce que les histoires et les points de vue importants soient entendus.

Grâce à une équipe de recherche spécialisée et à une liste de médias constamment mise à jour, Newsline se spécialisera dans l’acheminement des nouvelles agricoles vers les points de vente pertinents, garantissant ainsi une prise en compte opportune et précise des renseignements.

« Cole’s Ag a toujours été axée sur les mesures et les résultats, et Newsline ne dérogera pas à la règle », a expliqué M. Christensen. « Si vous diffusez un communiqué à partir de notre plateforme, vous saurez immédiatement à quel point il a été efficace. »

Newsline présentera également ces renseignements essentiels sur le secteur au moyen d’une bibliothèque de communiqués de presse et d’articles. Le centre de contenu de LineUp présentera les derniers communiqués et articles au fur et à mesure qu’ils seront distribués et offrira au secteur agricole et aux professionnels des médias un lieu central où ils pourront rester informés et à jour.

Cole’s Ag, un chef de file en matière de communication dans le domaine agricole au Canada, collabore étroitement avec les organismes agricoles provinciaux et nationaux afin de mettre en valeur et de célébrer le secteur. En s’engageant à atteindre l’excellence et en se consacrant à des communications efficaces, Cole’s Ag continue d’établir la norme en matière de communication dans le domaine de l’agriculture.

Pour obtenir de plus amples renseignements, consultez le site newsline.colesag.com.

Les médias sont invités à communiquer avec la personne suivant pour toute demande de renseignements :

Hayley Stacey
Responsable nationale des communications stratégiques
hayley@colesag.com

Cole’s Ag launches news release distribution platform

Newsline offers tailored services for agricultural communicators in Canada

Oct. 19, 2023 (Calgary, AB) – Cole’s Ag Communications (Cole’s Ag) is proud to present Newsline, an innovative, online newswire service designed for Canadian agriculture. With an emphasis on precision and metrics-driven accessibility, Newsline offers a dedicated platform for news release distribution to help agricultural professionals amplify their message and reach their audience.

“I’ve always believed in the power of storytelling, especially in Canadian agriculture,” says Cole Christensen, president of Cole’s Ag. “Newsline gives farmer-led organizations, research associations and agri-businesses the platform to share their stories authentically.”

This is a critical time for Canadian agriculture and industry stakeholders need to know their messages are being received and amplified. Sharing important news and maintaining a connection with the media is crucial to impacting change and communicating directly with farmers. By embracing this ethos, Newsline will serve as an essential link between Canadian agriculture and the media, ensuring valuable stories and perspectives are heard.

Through a dedicated research team and a consistently updated media list, Newsline will specialize in directing agriculture news to relevant outlets, ensuring timely and precise uptake of information. 

“Cole’s Ag has always been driven by metrics and results, and Newsline will be no different,” Christensen says. “If you put a release out from our platform, you will know how effective it was – right away.”

Newsline will also showcase this vital industry information through a news release and article library. The LineUp content hub will feature the latest releases and articles as they are distributed and provide a central location for the agriculture sector and media professionals to stay informed and up to date.

Cole’s Ag, a leader in Canadian agricultural communication, collaborates closely with provincial and national agricultural organizations to highlight and celebrate the sector. With a commitment to excellence and a passion for effective communications, Coles Ag continues to set the standard in agricultural communication.

For more information visit: newsline.colesag.com

For media inquiries, please contact:

Hayley Stacey
National Strategic Communications Lead
hayley@colesag.com
204-804-3333

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