The LineUp
The LineUp content hub features the latest releases and articles as they are distributed by Newsline, and it serves as a central location for the agriculture sector and media professionals to stay informed and up to date.
#ChooseCertifiedSeed: Empowering Farmers Through the Value of Certified Seed
November 1, 2023 (Ottawa, ON) – The Canadian Seed Growers’ Association (CSGA) has proudly launched its #ChooseCertifiedSeed campaign, highlighting the importance of Canadian Certified seed, why Certified seed makes a difference, and compelling farmers, food processors, and consumers to choose Certified seed for quality results. The campaign is grounded by a website that serves as a treasure trove of information divided into sections that delve into the nuances of Certified seed – its value, quality, identity assurance, traceability and trustworthiness. Featuring heartfelt and compelling videos from Canadian seed growers and stakeholders, their perspectives, genuine experiences, and passion form the essence of the campaign amplifying the message to farmers to choose Certified seed. As the global agricultural landscape becomes increasingly competitive and demanding, it’s crucial to highlight the many benefits of Certified seed and the strength of the Canadian seed certification process. The #ChooseCertifiedSeed campaign empowers farmers to make informed decisions on the seed they choose to plant, demonstrates to food processors and manufacturers that using quality ingredients produced from Certified seed is the foundation for quality food, and that when you #ChooseCertifiedSeed, it’s the highest quality, identity-assured, third-party verified seed to set you up for success. To learn more about #ChooseCertifiedSeed, please visit choosecertifiedseed.ca because it all …
SaskCanola launches texting service
Re-released: October 30, 2023 – SaskCanola is excited to announce the launch of its new communications platform – an interactive texting service! The addition of this platform aims to enhance efforts to communicate more directly with our membership about the ongoing, multi-pronged ways our Commission is providing value to farmers by sharing real-time, customized updates. Farmers who subscribe can expect to receive: Farmers will also be able to engage directly with the SaskCanola team by texting our dedicated number to initiate a two-way conversation. “Our intention with launching this new texting service is to provide farmers with timely information that empowers them to make informed decisions to optimize their farm businesses,” shares Tracy Broughton, SaskCanola’s Executive Director. To subscribe, text keyword SASKCANOLA to 1-877-241-7044. By texting SaskCanola, you agree to receive promotional messages from SaskCanola sent via an autodialer. This subscription is not a condition of any service. Estimated 10 messages/month. Message & data rates may apply. Reply STOP to unsubscribe or HELP for help. Terms and Privacy Policy can be found at saskcanola.com/privacy-policy For more information, contact:Ellen Grueter, Communications Manageregrueter@saskcanola.com(306) 975-0262This release was originally issued on Oct. 10, 2023.
Agriculture Carbon Alliance urges Senators to support Canadian farmers by restoring Bill C-234 to its original form
Oct. 25, 2023 (Ottawa, ON) – The Agriculture Carbon Alliance (ACA) urgently calls on all Senators to defeat the Senate Standing Committee on Agriculture and Forestry’s (AGFO) proposed amendment to remove heating and cooling of barns, greenhouses and other food growing structures from Bill C-234, An Act to amend the Greenhouse Gas Pollution Pricing Act. ACA, representing 190,000 farm families from coast-to-coast, expresses profound disappointment at AGFO’s decision to adopt this amendment and urges the Senate to restore Bill C-234 to its original form, as passed in the House of Commons. “C-234, in its original form, recognizes the industry’s widespread lack of viable fuel alternatives,” states Dave Carey, Co-Chair of ACA. “Adopting this amendment establishes an unjust precedent within the industry. Our farmers, ranchers and growers pay tens of thousands of dollars in carbon pricing annually, and it takes time for the needed infrastructure to be built and emerging alternative technology to be scaled up and be readily available to all farmers at a reasonable price.” Scott Ross, ACA’s Co-Chair, says the consequences of the amendment could be far-reaching for poultry, egg, cattle, dairy, pork, sheep, fruit and vegetable and mushroom growers. “In the absence of viable alternatives, this amendment …
Cole’s Ag launches news release distribution platform
Newsline offers tailored services for agricultural communicators in Canada Oct. 19, 2023 (Calgary, AB) – Cole’s Ag Communications (Cole’s Ag) is proud to present Newsline, an innovative, online newswire service designed for Canadian agriculture. With an emphasis on precision and metrics-driven accessibility, Newsline offers a dedicated platform for news release distribution to help agricultural professionals amplify their message and reach their audience. “I’ve always believed in the power of storytelling, especially in Canadian agriculture,” says Cole Christensen, president of Cole’s Ag. “Newsline gives farmer-led organizations, research associations and agri-businesses the platform to share their stories authentically.” This is a critical time for Canadian agriculture and industry stakeholders need to know their messages are being received and amplified. Sharing important news and maintaining a connection with the media is crucial to impacting change and communicating directly with farmers. By embracing this ethos, Newsline will serve as an essential link between Canadian agriculture and the media, ensuring valuable stories and perspectives are heard. Through a dedicated research team and a consistently updated media list, Newsline will specialize in directing agriculture news to relevant outlets, ensuring timely and precise uptake of information. “Cole’s Ag has always been driven by metrics and results, and …
