Manitoba Crop Alliance opens nominations for delegate positions on crop committees

July 2, 2024 (Carman, MB) – Manitoba Crop Alliance (MCA) is now accepting nominations from farmer members to serve as delegates on its four crop committees.

“Our unique governance structure ensures a strong voice for each crop type we represent,” says MCA CEO Pam de Rocquigny. “It also provides plenty of opportunities for a whole-farm, cross-commodity approach to decision-making, which is important because the majority of our farmer members grow several different crops.”

MCA delegates work towards strengthening the mandate of research, agronomy, market development and access, and communication and advocacy initiatives within each of the four crop committees: corn, flax, sunflower, and wheat and barley. They also receive personal growth opportunities, such as the chance to network with fellow farmers, researchers and industry stakeholders, while gaining a deeper understanding of all the crop industries MCA represents.

This nomination period, there are four open positions on each of the corn, flax and sunflower committees, as well as five open positions on the wheat and barley committee.

“We take great pride in the collaborative, farmer-driven nature of our organization,” says de Rocquigny.

“By becoming a delegate, farmer members get to help determine how their check-off dollars are invested. I encourage farmer members who are interested in guiding the direction of our industry to get involved and add their unique knowledge and perspectives to our committees.”

The nomination period will close at 4:30 p.m. CDT on Oct. 1, 2024. For more information on the nomination or election process – including eligibility requirements, responsibilities of a delegate, time requirements and how to submit a nomination form – visit our website or contact us by email at hello@mbcropalliance.ca or phone at 204-745-6661.

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For more information, please contact:

Pam de Rocquigny 
Chief Executive Officer 
204-745-6661
pam@mbcropalliance.ca

About Manitoba Crop Alliance:
Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing more than 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit mbcropalliance.ca.

Study reveals Manitoba Crop Alliance crop types are major drivers of Manitoba economy

March 13, 2024 (Carman, MB) – Today, Manitoba Crop Alliance (MCA) released data highlighting the significant contributions of its crop types to the Manitoba economy.

MCA contracted information services company GlobalData to conduct a study assessing the impact of Manitoba-grown wheat (excluding durum), barley, grain corn, sunflower and flax on the province’s economy.

Together, these five crop types account for a large part of Manitoba’s agriculture industry. Several of these crops are also the foundations for important food industries, both within the province and beyond.

GlobalData found that the total economic impact of MCA’s five crop types averaged roughly $6.9 billion over the past three years, including more than 28,000 Manitoba jobs and $2.5 billion in wages.

“This study shows the major role our crop types play in the economic well-being of the province and the country,” says MCA chair Robert Misko, who farms east of Roblin, MB.

“As farmers, we have long known our position in the system and how we contribute to the province’s success, but it is heartening to see those contributions laid out in a measurable way that anyone can understand.”

For a full breakdown of the study, including summary data and in-depth reports for each crop type, visit mbcropalliance.ca/economic-impact.

This economic assessment was modelled after work done last year by Cereals Canada on wheat, barley, durum and oats. Visit cerealscanada.ca/economic-impact for more information.

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For more information, please contact:

Cole Christensen
Communications Manager                
403-589-3529
cole@mbcropalliance.ca

About Manitoba Crop Alliance:
Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing more than 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit 
mbcropalliance.ca.

Manitoba Crop Alliance launches 2024 APP Cash Advance Program

March 4, 2024 (Carman, MB) – Manitoba Crop Alliance (MCA) is now accepting applications for 2024 Advance Payments Program (APP) cash advances, with funds to be issued starting April 2, 2024.

The APP is a federal loan program administered by MCA. It offers Canadian farmers marketing flexibility through interest-free and low-interest cash advances. Under the program, eligible farmers are eligible to receive up to $1,000,000, with the Government of Canada paying the interest on the first $100,000 of the advance for the 2024 program year.

Funds for the 2024 spring cash advance program will start being issued on April 2, 2024. For the 2024 program year, MCA’s interest rate on interest-bearing cash advances is prime – 0.50 per cent. This interest-bearing rate is the most competitive in Manitoba among other APP administrators, major banks and credit unions.

“The APP is a great tool that allows farmers to market their agricultural products when they want to and when it will provide the most benefit to their operation,” says MCA CEO Pam de Rocquigny. “After more than 40 years as an APP administrator, we’re proud to continue offering this valuable program to farmers across Manitoba.”

To apply for an advance under the 2024 program year, farmers can visit mbcropalliance.ca/advance-payments-program-cash-advance/ or phone the MCA office at 1-204-745-6661 or toll-free 1-877-598-5685 to request an application form.

MCA also continues to process applications for the 2023 program year on over 35 crop kinds and honey until March 15.

“Client satisfaction is our top priority with this program,” says de Rocquigny. “If our clients aren’t happy with their MCA cash advance experience, we haven’t done our job.”

If farmers would like to be notified regarding APP-specific information, please email hello@mbcropalliance.ca to be added to the subscriber list. More information about the APP can be found at mbcropalliance.ca.

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For more information, please contact:

Darcelle Graham
Chief Operating Officer
204-745-6661
darcelle@mbcropalliance.ca

About Manitoba Crop Alliance:
Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing more than 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit mbcropalliance.ca.

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