NewsLine by Cole's Ag on April 21, 2026, 10:00am

Alberta-British Columbia Seed Growers Welcomes Adrienne Herron as General Manager

April 21, 2026 (Okotoks, AB) — The Alberta-British Columbia Seed Growers (ABCSG) is pleased to announce the appointment of Adrienne Herron as its new General Manager, effective May 4, 2026. Herron succeeds Kelly Chambers, who will retire on May 29, 2026, following a successful tenure leading the organization.

“I am very excited to join ABCSG and to work alongside such a dedicated group of members,” said Herron. “I look forward to building strong relationships and supporting the organization in advancing the interests of seed growers while promoting innovation and sustainability across the sector.”

Herron brings extensive experience in agriculture and producer engagement. Raised on a mixed farm in British Columbia’s North Peace region, she holds both a Bachelor of Science in Sustainable Agricultural Systems and a Master of Agricultural Science from the University of Alberta and is a Professional Agrologist. She previously spent over 13 years with Alberta Agriculture and most recently served as the Knowledge Translation and Transfer Lead with the Alberta AgriSystems Living Lab, where she focused on connecting research with on-farm practices. Herron lives in Red Deer County on a cattle seedstock operation.

ABCSG President Sarah Weigum welcomed Herron to the organization, highlighting the value of her experience and leadership.

“Adrienne’s deep understanding of agriculture, combined with her experience in research collaboration and producer engagement, makes her an excellent fit for ABCSG,” said Weigum. “Her leadership will help strengthen our ability to support seed growers, advocate for the industry, and continue delivering programs and services that enhance the quality and competitiveness of seed production in Alberta and British Columbia.”

Weigum also acknowledged the contributions of outgoing Executive Director Kelly Chambers.

“On behalf of the Board and our members, we extend our sincere thanks to Kelly for her dedication and leadership,” Weigum added. “Her commitment to the organization has helped position ABCSG for continued success, and we wish her all the best in her retirement.”

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The Alberta-British Columbia Seed Growers represents seed growers across the region, working to support the production of high-quality seed, advocate on behalf of members, and foster innovation and sustainability within the seed industry.

Contact:

Kelly Chambers
Executive Director
Alberta-British Columbia Seed Growers
c. 403.325.0081
kelly@abcseedgrowers.ca
https://abcseedgrowers.ca/

NewsLine by Cole's Ag on November 1, 2023, 8:02am

#ChoisirSemenceCertifiee : Habiliter les agriculteurs grâce à la valeur de la semence certifiée

Le 1 novembre 2023 (Ottawa (Ont.) – L’Association canadienne des producteurs de semences (ACPS) a lancé fièrement sa campagne #ChoisirSemenceCertifiee qui illustre l’importance de la semence certifiée canadienne, les raisons pour lesquelles la semence certifiée fait une différence et qui incite les agriculteurs, les transformateurs de produits alimentaires et les consommateurs à choisir la semence certifiée pour obtenir des résultats de qualité. 

Cette campagne s’appuie sur un site Web qui sert de trésor d’informations. Il est divisé en sections qui traitent des nuances liées à la semence certifiée – sa valeur, sa qualité, son assurance d’identité, sa traçabilité et sa fiabilité.

Mettant en vedette des vidéos sincères et convaincantes d’intervenants et de producteurs de semences canadiens, leurs points de vue, leurs expériences authentiques et leur passion constituent l’essentiel de la campagne, amplifiant le message destiné aux agriculteurs, soit de choisir la semence certifiée. 

Alors que le milieu agricole mondial devient de plus en plus concurrentiel et exigeant, il est essentiel de mettre en lumière les nombreux avantages de la semence certifiée ainsi que la force du processus de certification des semences du Canada. La campagne #ChoisirSemenceCertifiee habilite les agriculteurs à prendre des décisions éclairées au sujet des semences qu’ils choisissent d’utiliser, démontre aux transformateurs et aux fabricants de produits alimentaires que les ingrédients de qualité produits à partir de la semence certifiée sont le fondement d’aliments de qualité, et que lorsque que vous optez de #ChoisirSemenceCertifiee, vous obtenez une semence de la plus haute qualité, à identité assurée et vérifiée par une tierce partie afin de vous mettre sur la voie du succès.

Pour en apprendre davantage au sujet de #ChoisirSemenceCertifiee, veuillez consulter le site choisirsemencecertifiée.ca, puisque tout commence par une semence.

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Au sujet de l’ACPS

L’Association canadienne des producteurs de semences (ACPS) est l’organisation nationale de normes et de certification qui assure l’intégrité variétale des cultures de semences pour le système de certification des semences du Canada. Depuis 1904, l’organisation sans but lucratif défend les intérêts des producteurs de semences canadiens. L’ACPS représente 3 200 membres répartis dans neuf provinces et sept filiales régionales au pays. Apprenez-en davantage à seedgrowers.ca. 

Pour les demandes médiatiques, veuillez communiquer avec :

Tania Calverley, gestionnaire, Communications et mobilisation

(613) 236-0497, poste 229 tcalverley@seedgrowers.ca

NewsLine by Cole's Ag on November 1, 2023, 8:01am

#ChooseCertifiedSeed: Empowering Farmers Through the Value of Certified Seed

November 1, 2023 (Ottawa, ON) – The Canadian Seed Growers’ Association (CSGA) has proudly launched its #ChooseCertifiedSeed campaign, highlighting the importance of Canadian Certified seed, why Certified seed makes a difference, and compelling farmers, food processors, and consumers to choose Certified seed for quality results.

The campaign is grounded by a website that serves as a treasure trove of information divided into sections that delve into the nuances of Certified seed – its value, quality, identity assurance, traceability and trustworthiness.

Featuring heartfelt and compelling videos from Canadian seed growers and stakeholders, their perspectives, genuine experiences, and passion form the essence of the campaign amplifying the message to farmers to choose Certified seed.

As the global agricultural landscape becomes increasingly competitive and demanding, it’s crucial to highlight the many benefits of Certified seed and the strength of the Canadian seed certification process. The #ChooseCertifiedSeed campaign empowers farmers to make informed decisions on the seed they choose to plant, demonstrates to food processors and manufacturers that using quality ingredients produced from Certified seed is the foundation for quality food, and that when you #ChooseCertifiedSeed, it’s the highest quality, identity-assured, third-party verified seed to set you up for success.

To learn more about #ChooseCertifiedSeed, please visit choosecertifiedseed.ca because it all starts with seed.

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About CSGA
The Canadian Seed Growers’ Association (CSGA) is the national standards and certification organization assuring seed crop varietal integrity for Canada’s seed certification system. The not-for-profit organization has championed the interests of Canadian seed growers since 1904. CSGA represents 3,200 members in nine provinces and seven regional Branches across Canada. Learn more at seedgrowers.ca.

For media inquiries, please contact:
Tania Calverley, Communications and Engagement Manager
(613) 236-0497, ext. 229 tcalverley@seedgrowers.ca

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