#ChooseCertifiedSeed: Empowering Farmers Through the Value of Certified Seed
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November 1, 2023 (Ottawa, ON) – The Canadian Seed Growers’ Association (CSGA) has proudly launched its #ChooseCertifiedSeed campaign, highlighting the importance of Canadian Certified seed, why Certified seed makes a difference, and compelling farmers, food processors, and consumers to choose Certified seed for quality results.
The campaign is grounded by a website that serves as a treasure trove of information divided into sections that delve into the nuances of Certified seed – its value, quality, identity assurance, traceability and trustworthiness.
Featuring heartfelt and compelling videos from Canadian seed growers and stakeholders, their perspectives, genuine experiences, and passion form the essence of the campaign amplifying the message to farmers to choose Certified seed.
As the global agricultural landscape becomes increasingly competitive and demanding, it’s crucial to highlight the many benefits of Certified seed and the strength of the Canadian seed certification process. The #ChooseCertifiedSeed campaign empowers farmers to make informed decisions on the seed they choose to plant, demonstrates to food processors and manufacturers that using quality ingredients produced from Certified seed is the foundation for quality food, and that when you #ChooseCertifiedSeed, it’s the highest quality, identity-assured, third-party verified seed to set you up for success.
To learn more about #ChooseCertifiedSeed, please visit choosecertifiedseed.ca because it all starts with seed.
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About CSGA
The Canadian Seed Growers’ Association (CSGA) is the national standards and certification organization assuring seed crop varietal integrity for Canada’s seed certification system. The not-for-profit organization has championed the interests of Canadian seed growers since 1904. CSGA represents 3,200 members in nine provinces and seven regional Branches across Canada. Learn more at seedgrowers.ca.
For media inquiries, please contact:
Tania Calverley, Communications and Engagement Manager
(613) 236-0497, ext. 229 tcalverley@seedgrowers.ca
